Our Story

A little idea, born from the moments I never wanted to forget.

Founder of My Dear, wife, mum to two beautiful girls, and someone who has always believed that life's smallest moments often become its most meaningful.

The idea for My Dear came from something I wished existed for my own family.

I didn't need another baby book filled with milestones or endless pages to decorate. I wanted something that would gently ask me the right questions, inspire me to notice the everyday moments, and make memory keeping feel simple enough to become part of real life. A place to capture our story away from the noise of social media, while still creating something beautiful I could hold in my hands years later.

I've always loved journaling and reflecting. Looking back has a way of reminding me how extraordinary ordinary days really are. But over time, I realised it wasn't just the memories I was afraid of losing, it was the feelings attached to them.

The pride after a tiny achievement.

The exhaustion mixed with overwhelming love.

The belly laughs over something completely unexpected.

The comfort of little arms wrapped around your neck.

Those feelings are so vivid in the moment, yet they're often the first things to fade.

My Dear was created to help families hold onto both the memories and the emotions that made them meaningful. Through thoughtful prompts, treasured photos and gentle reflection, it captures not only what happened, but how it felt to live it. Over time, those moments become a beautiful keepsake book—a story your family can return to for generations.

Because parenthood isn't simply a collection of milestones.

It's a collection of moments, feelings and stories that deserve to be remembered.